Problem
Distinctive work lacked a clear digital frame
The portfolio needed to unify the brand atmosphere while making the commission offer easy to understand.
Artist Portfolio / Website / Visual Identity
Ninetta
A dark editorial website and visual identity for a handmade artist brand, designed to turn distinctive work into a clear path from portfolio to commission.
Web designArt directionPortfolio
01
Distinct visual identity
03
Clearly packaged services
02
Responsive experiences
01
Commission-ready journey
Case logic
Solution
Portfolio → Service → Commission
The navigation and content move visitors from selected work through a specific service to a direct commission action.
Process
Identity → structure → responsive UI
We translated the visual direction into typography, layout and conversion moments across desktop and mobile.
Result
A clearer route to the next action
Visitors can discover the work first, understand the offer next and start a commission when ready.
Overview
Project scope
Loopvia created the visual direction and responsive website structure for an artist offering cover art, portraits and original pieces.
Brand challenge
The work already had a strong character; the website needed to make that character recognizable before a visitor read the details.
Service clarity
Three commission types are presented as distinct offers with a clear value, format and starting price.
Conversion structure
The journey connects the portfolio, service overview and commission CTA without interrupting the editorial feel.
Art Direction
Real art. No AI. A visual system with edge.
Loopvia shaped a restrained palette, thin framed layouts and dramatic type into a recognizable system that carries the artist's identity across every section.
Ink Black
#030303
Soft White
#f4f1ec
Muted Gray
#9b9b9b
Brushed Gold
#c9a76a
Desktop Experience
The desktop composition establishes the identity first, then exposes the offer and the next action: explore the work or start a commission.
Mobile Experience
Art with a clear identity
The mobile version preserves the same visual hierarchy while keeping the portfolio, services and contact path easy to scan on a smaller screen.
Art direction
Portfolio
Responsive
What You Can Order
Cover Art
Custom visuals for artists and releases, from raw Icone di Strada style to detailed portrait-based covers.
From EUR75
Portraits
Bold portrait pieces designed to capture identity, presence and personal energy.
From EUR75
Original Pieces
Statement works for collectors and spaces with a larger, more detailed format.
From EUR200+
Commission Flow
From idea to finished artwork.
01
Story
The client shares the release, idea, sound or emotional direction.
02
Sketch
The visual concept is shaped around the identity of the artist or piece.
03
Handmade Work
The artwork is built through drawing, cutting, composing and finishing.
04
Quote
The contact form sets expectations: free quote, reply within 24 hours and limited slots.
Design Highlights
Premium contrast
Black, white and gold give the website a gallery-like mood.
Editorial type
Large decorative serif headlines make the brand instantly memorable.
Clear conversion
Commission CTAs stay visible across hero, offer and contact sections.
Real portfolio
Artwork grids show the range of cover art, celebrity portraits and original work.
Responsive identity
The mobile layout preserves the same dramatic feel without becoming crowded.
Final Result
A distinctive artist brand with a commission-ready website.
Loopvia delivered a complete visual and content structure: a memorable identity, a clearly packaged service offer, responsive layouts and a direct route from seeing the work to requesting a commission.
Web designArt directionPortfolioResponsiveConversion
Ninetta
Thank you
Case study presentation by Loopvia